10 Global Trends That Could Bust Your Blog In 2010
How To Blog For Newbies Day 28
Bloggers should expect to witness an exhilarating 2010. Trends that have been evolving over the course of the past years are creating new opportunities for blog owners as well as e-marketers.
Source: koreatimes.co.kr
Blogging communities are inevitably linked to the real world. The economy doldrums that spans for the last 10 years; from the collapse of the dot coms, the currency crises to the current financial mismanagement have all helped to shape a new world order. Both these man-made and natural disasters give leverage to the strength of Social Medias like Twitter, Facebook. By the time you are reading this, a dozen new ones should have been hatched. What we are talking here are global real time conversation and mass word-of-mouth at the speed of a click.
With those events unfolding, as well as with the advances with new science and technology, what follows are 10 scorching trends that affect all areas of blog marketing, from advertising to branding and everything in between.
1. Be A Trusted Authority
Like you and me, most netizens have gone through the ups and downs of the turbulent events throughout the past decade. Therefore, don’t expect your would-be audience to swallow wholely what a blogger tell them.
Blogs that are determined to be sincere and honest about their topics will generate desirable readers responses. Building trust is the utmost priority in 2010 and beyond and bear in mind, this is not easy. In other words, honesty is an ongoing effort and once you have earned it, you need to make sure you keep it!
2. Find other ways of monetization instead of concentrating on Adsense
Many established bloggers acknowledge this. The day when you can merely depend on adsense for an honest income is over. Bloggers need to be more enterprising in this new era.
3. Provide Value To Your Readers
Tips and ‘how tos’ are found in abundance in the internet. Be sure to update your knowledge and as far as possible, try to provide the latest ‘know how’ or news to your audience. Invest in good books regularly so that you could stay at the top of your game and as such, be an authority in the topic of your choice.
4. Prove your point
Blog readers do not believe in everything they read. Remember, you are trying to reach out to a global group of sophisticated ‘customers’ whom are both web-savvy and technology-inclined.
As a result, don’t just tell, prove your point by quoting evidence. If you are selling a service in let’s say, ‘increasing your Twitter followers in hours’, make sure you back your claim by having at least 10,000 followers in your own twitter account.
5. Adopt and engage in Social Medias
Microblogging or social medias are the new kids on the block. Bloggers beware, there is actually a real threat that blogging will be ousted by the likes of Facebook, Twitters, Linkedin and Foursquare. The massacre is real and there are only 2 options left to survive this ‘bloodbath’. Join the party and don’t give up on your blog (because only your blog could stay loyal to you).
6. Stay up-to-date with the latest net happening
Do you know that Facebook has overtaken Google as the largest search engine? With this information in your grasp, how should you leverage on the new trend?
7. Build real relationship
In the real world; built out from the brick and mortar, marketing could only differentiate and strategise on your overall objective. At the end of the day, you still need the human touch of a professional sales personnel to infiltrate into the market to make the sales conversion.
Same concept applies when it comes to blog marketing. With the advent of web 2.0, we should make use of Twitter and Facebook to build up lasting friendship instead of merely tweeting about your latest post or affiliate programs. Friends will support you, not strangers.
8. You need not be a tech-wizard; but just be tech-savvy
Learn up as much as possible about video and mobile marketing. They are set to explode in 2010. Learn how to create a simple online video using Youtube or Vimeo. Then find out about at least one video conversion software in the market. Who knows, the skill will come in handy when you least expected it. I forsee the coming of a real time Video Social Media similar to Google Wave in the fourth quarter of 2010. Wanna bet?
9. Stay focus
You can’t afford to be a Jack Of All Trades And Master Of None in 2010. Focus on 1 to 3 niches. If you could afford it, hire a team to run the day to day operation for you. The strongest brands are always the most focused brand.
Build your base and build it as strong as possible before you extend your resources and branch out into new ventures.
10. Adopt integrated blog marketing tactics
It should be absolutely essential to combine all possible marketing strategies for your blog in 2010. The amount of internet marketing communications that a person see each day is overwhelming.
As a result, use all kinds of method to get your blog message across. SEO tricks, building links, directory submissions, press release, social medias and this list is by no means exhaustive. Learn how directories work and find out more about social bookmarking sites.
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