4 Things To Consider When You Buy Links
Already contemplating to buy links? Have your website or blog comes to a point where you think that the only way of getting quality backlinks is through link buying? When you resort to buy links, what do you have in mind? Boosting your blog’s page rank? Or do you just want some big traffics to come in via the links provided from established websites?
Source: mimifroufrou.com
Link buying can be helpful if you own an e-commerce site and is in a hurry to raise its search ranking. Links that were given freely a few years ago might require payment today. Many people believe that its unethical to buy links, and search engines certainly devalue such effort when they identify them. Who can blame them anyway. To Google or Bing, you should be putting your budget in adwords advertising instead of prospering other people.
Anyway, there are various issues that you have to consider before you burn your hard earned budget in buying links.
1. Beware of websites from link farms.
This is suicidal, what’s more if you have to pay for it. How can you tell which of these sites are money worth and legitimate source of links? Which are link farms or shammy websites trying to fool Google and gang? Identification has never been easy but there are some tell tale signs to spot the spammer
a. The site appears to have many links to sites that do not seem valuable, what’s more if those links look like advertisements.
b. If you own an e-commerce site, try to identify if any of the company listed sounds familiar to you. If not, run!
c. Check the page rank of the potential / suspicious site. A site with a very low page rank may spell disaster. Anyway, if we are prepared to pay for links, why settle for less? Go for those with at least a PR 4.
d. Your list of potential partners may have links that seem irrelevant to its topic. Can you identify a central theme in the blog or website? For example, slash off a site with links to pharmaceutical, banking, photography all sitting side by side.
e. Check the IP address of the list of links you have identified. We don’t want two or more sites coming from the same IP address. In-breeding is unhealthy.
If after going through your directory and all the above tell tale signs don’t show up, well yes, go ahead and ask for quotation.
2. Spread out the campaign.
Search engines especially Google are especially apt in identifying backlink trends. Google is not God, but it’s status is near Demi-God in the internet world! It sees and observe what you are doing and the worse thing is, they get better every minute.
Usually websites or blogs tend to get links from smaller sites. As your blog progress and your knowledge on a particular subject deepens, you start to attract the big fish. Therefore, links from several high PR sites suddenly appearing overnight linking to your blog will sound the alarm of suspicious link buying. As a result, search engines will look for link patterns and will devalue them.
So, if you want to play this game, play it smart. A high PR website linking to your blog once every two months is more meaningful then 10 super sites coming in within a week.
Source: ttam1989.files.wordpress.com
3. Give due consideration to reputable link partners.
a. Trade magazines. Their integrity makes them highly respected links. The journalist will be interested if the pages you suggest offer genuine service for readers seeking more information. A short URL helps too. Very useful for e-commerce websites and commercial blogs.
b. Reputable bloggers. Need I say this again and again. Who would discount the links from Chris Brogan, Problogger (forget about this coz Google has bought over the website) and Steve Pavlina. Make sure you get a DoFollow from their site if you do get a quote from them.
c. Research sites. If you are blogging about a product or it happens that your website carries a well researched scientific instrument, you may attract the attention from educational and commercial research sites. If you are lucky, they may just give you the link free.
d. Related sites. They could mean competing sites or even synergistic ones. If you own a hotel website, why not request links from reputable travel blogs.
e. Your personal network. This is a no brainer. If your mum owns a big conglomerate with an in-house portal, get a link from her. Just make sure the IP address is different.
4. Your campaign should depends on your objective for buying links.
If your objective is merely to drive related traffic en-mass to your website, then go ahead and splurge on a shopping spree. However, if you buy links to elevate your blog or website, then you have to tread carefully. Buy links from relevant websites with similar or slightly higher ranking to your own. Be prepared for the ‘sandbox’ effect whereby Google will discount the quick change in your links popularity. In other words, your website will be put in a probational period whereby despite all the links, it will not break into the top ranking for any keywords quaries.
However, if over time, your blog’s popularity continues to grow larger, search engines begin to remove the discounts and will give full weight to the link popularity. Search ranking or SERP will rise in tandem.
Get a Link Building Book at USD 13.00
Make use of Link Building Tricks at USD 32.00
50 One Way PR5+ Link Per Month at USD 30.00
Secret Methods in Link Building at USD 11.00
Tags: buy links,buying links,link buyingIf you love how to blog, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment