How Keywords Can Make Or Break Your Blog
How To Blog For Newbies Day 24
This should not be my topic for the day. Only two days ago, I was bragging in Twitter that I would be coming out with my first Video Blog using Camtasia and boy, was I excited. But as fate has it, I encountered some problems while trying to upload the file to Youtube. Anyway, the experiment can wait and you would probably gain more by reading my blogging tips, for now.
Please reflect on your website for a moment. Have you been following How To Blog and Blogging Tips for some time? If you are like me, whom have just started a blog not too long ago, chances are you are an unknown rookie. Do your audience naturally associate your subject with a generic name?
Generic name is defined as name of a successful (and usually the first) product, used commonly by people to name an entire category or class of products. Amplifier, camera, notebook and computer are some great examples of what were once exclusive brand names but now refer to all brands under their respective category of products. Generic names cannot be owned by anyone, not even by the firm who first introduced them.
Source : www.searchenginejournal.com
Let’s take ‘camera’ as an example. Anyone interested in a camera would naturally think of Canon, Nikon, Olympus. Is your name or company easily identifiable with the product?
If you own a company which is very identified with camera, you should target the word ‘camera’ in your blog which is categorized under the company’s website. You make every kind of camera there is. Portable cameras, diving cameras, SLR cameras, DSLR cameras, digital cameras. You make every variety of camera known to man, so it’s only natural that you go after the big broad word.
What if you are not the owner or director of Nikon? What if you are only a small time camera collector? Although it’s tempting to target the word ‘camera’ like the big guns, bear in mind the word command 310 million searches in Google alone daily. You probably think that by fishing in where the fishes are, you would probably get some of those searchers.
The fact is, the word is too hot for you and you will definitely get burned. You would need to compete with probably millions of websites or renowned blogs which are well optimized with this keyword ‘camera’. There are two outcomes if you are still stubborn on using the keyword:
1. You garner very few clicks. If you are lucky, it may take months or even years for the net audience to find your blog. Remember the competition?
2. You get many clicks but low conversion. For instance, you might hold a promotion to give away free cameras to entice an audience to your site. Many folks will click your site through social bookmarks or via your tweet. However, if you don’t talk about what they want for example ‘pinhole camera’, they will abandon your site and never to return again.
Here, you would encounter with a problem called overheated meanings.
a. Related Meanings
If you blog about real estate insurance, and a group of particular audience was searching for real estate financing, the bounce rate would be substantial if they don’t find what they want.
b. Multiple audiences
The keyword ’security’ carries different meaning to an antivirus software enthusiast as compared to a home burglar alarm researcher. As with the ‘camera’ example, sometimes you can add qualifying words like ‘pc security’ or ‘home security’ to bring down the heat for the word to make the temperature just right for your niche audience.
c. Multiple intents
A job seeker may look for the word ‘job’, whereas employers would psychologically search for help with ‘recruitment’. And both might dig for the word ‘recruiters’ (which is too hot a keyword) in Google.
d. Singular and plural meaning changes
Search engines look for both the singular and plural forms of a word, and that can sometimes cause overheating. ‘Sale’ has a different meaning from ’sales’. A would be camera buyer would search for the word ‘camera sale’ and a job seeker may instead look for ‘camera sales’. See my point.
e. Acronyms
‘FIA’ could mean Federation Internationale de’l Automobile (the body that holds F1 racing) or Fitness Institute Australia!
Most bloggers whom are less familiar with SEO will follow the mantra ” the more the merrier” hypothesis. If ‘wordpress blogging tools’ is a good keyword for your blog, ‘blogging’ will be even better. Millions of people are searching for ‘blogging’ that is sure fire way to drive in optimized traffic. Look here, I’m just being sarcastic.
Instead of looking for hot keywords that might burn your time, effort or even money for those who uses ppc, look for “just right” words instead.
(How to blog and Blogging tips for newbies. How To Blog dot Org)
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