Learn How To Blog Using Google Analytics For Guidance
How To Blog for Newbies Day 30
It would be great if you could find out how many people were frequenting your blog daily. How would you like it if you can do the following all for free:
a. Which pages your visitors were viewing?
b. How long they spent reading each page?
c. How many returning visitors vs new ones?
You know, all you need is just a Google account. Just go to www.google.com/analytics and sign in. Once logged in, Google will give you a simple Java Script to include on your site. If you are using WordPress, you would just need a suitable plugin to put in the site code and your analytic would be up for business within 24 hours.
Getting Started
Once logging into Analytics, the Dashboard would be displayed prominently.
1. The graph shows the number of visitors coming to your blog per day. At a glance, it will show whether your website or blog’s traffic is rising or falling.
After getting an idea of where the traffic trend is heading, you need to focus on specific dates to get the micro-picture. Go to the top right of the dashboard and click on the desired date duration, for example from yesterday to today’s date.
2. Move to the bottom right of the screen is your Content Overview. This panel would show you which pages on your blog are the most frequented. This piece of intelligence could help you in figuring out where you need to place your advertising or affiliate on your website for maximum effect.
In addition, try to figure out how to increase the blog traffic to less visited pages. If visitors do not come to these pages via search engines, you may be able to market these pages using social medias like Twitter, Facebook or LinkedIn.
3. Pay attention to the navigation bar on the left. For example, click on Content, then to Top Exit Pages. This view usually tells you which pages readers looked at immediately before leaving your blog.
Chances are you may identify a pattern why people are leaving via the specific pages. Can you carry out some optimization for the page like adding more links; tweeting, stumbling, digging or writing an article in ezine that could redirect traffic to it?
4. Click on the Traffic Sources at the navigation bar.
This tool can tell a story about which search engines and websites are directing traffic to your blog. Pay attention to average time spend by the visitors coming from the different refering sites. What kind of visitors will spend longer a time reading your pages? What cause those patrons to leave so early? Is it due to the misleading nature of your title?
The search engine data could imply to you which keywords lead to your site and how often they perform so. This should tell you whether you are optimizing the right keywords for your website.
5. Last but not least, the Content tab has a small link called Site Overlay. Considered to be one of Analytics’ best trick, it launches your blog with percentage click through pasted over the top. This gives you a visual impression on where visitors are clicking when they are viewing your page.
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Comments
I assume you are talking about movie scripts or screen play… Well, from a blog marketing point of view, you need to know exactly what your audience is looking about. Judging from my search via Google Adwords Keyword Tool, the keywords you should be focusing should be ‘movie scripts’ or ‘screenplays’.
If I am you, I would buy a domain with either of these keywords incorporated for example: moviescripts.com or moviescriptsportal.com. From here, you can set up a wordpress site; and market your scripts. Realize that you have only 2 or 3 competitors vying for the same keywords http://www.simplyscripts.com, http://www.script-o-rama.com, and http://www.imsdb.com. You are in this industry so yo should know better than me on who these guyz are. Anyway, get a domain with the targeted key phrase first.
What is a blog? How can I use a blog to sell a script? Do I write the title, synopsis and log line. What is a blog suppose to do? Am I supposed to receive some kind of response? Advise.